I was given the chance to witness the launch of one of the biggest campaigns to help rebuild Visayas after Typhoon Yolanda (Haiyan, international name) hit the Philippines last year. I decided to go to the event, despite it being scheduled on a weekday, because spreading the word about the campaign is the least that I can give to the victims of the typhoon.
Coca-Cola Philippines teamed up with Philippine Red Cross and Habitat for Humanity for this project hoping that more people, in and out of the country, will donate and volunteer to help the victims of the devastation.
Says Guillermo Aponte, General Manager of Coca-Cola Philippines, “If there is one lesson learnt from Typhoon Yolanda - is that no act is too small. Rebuilding rests in the hands of every one of us, not merely a few. This is what our campaign RebuildPH is all about, and we hope that through this campaign by Coca-Cola, Habitat for Humanity Philippines and the Philippines Red Cross, the Filipino people and the global community will continue to be inspired to volunteer and donate. We have a long way to go and a lot still needs to be done.”
The event, held at the open parking lot of Araneta Center in Cubao, Quezon City was hosted by ABS-CBN talent, Robi Domingo and was attended with Coca-Cola ambassadors Enchong Dee, Joseph Marco, Julia Montes and Kathryn Bernardo.
Philippine Red Cross Chairman Dick Gordon spoke to bloggers and members of the media, as well as volunteers of Habitat for Humanity, encouraging everyone to do what they can to reach out to our brethren in Visayas. “Yolanda came last November but everyone still remembers it so vividly. Picking up from one of the worst natural disasters in history, it’s going to take a lot of effort from both individuals and big businesses. While our partners have done much already, we’re positive that our teaming together can make an even bigger difference,” Gordon added.
Earlier in December, Coca-Cola Philippines launched the RebuildPH donation and volunteer portal to gather additional support subsequent to the rechanneling of its committed advertising space to support relief and rebuilding efforts. Those who wish to help may go to www.cokeurl.com/rebuildph. The Philippine Red Cross (PRC) and Habitat for Humanity welcome volunteers, cash, and in-kind donations.
About the Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.